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When people go to the grocery, the merchandise is paid for either in cash or through a credit card. Many of these customers just go through this weekly routine since the prices of these goods may just be slightly higher or lower from the other establishments operating in the same area. But what if there was a way to save a few dollars for the same amount of goods purchased every week? Will the person change the habit and shop somewhere else? Definitely. This is the reason that some have begun offering coupons to attract more traffic in the store. Coupons have been around since the 1940’s. They was first used to ration the amount of gasoline an individual could purchase when much of this was used in the war effort. The government used this later on as a way to give food to the unemployed and the homeless. Supermarkets issue coupons to give discounts and other freebies on selected items. The style entices the customer to buy one or more of a certain item which is cheaper by a dollar when purchased in singles. Some establishments that practice this approach are Wal-Mart, Ralph’s and Costco. These coupons can give be cut from magazines or the newspaper. Those who miss it wont have a problem because the customer can find a copy of what is on promo at the entrance of the store. Lately, there are others who have also followed this marketing gimmick. Some of these are Staples, Home Depot and Best Buy. These companies have raised the bar a little higher by also offering these online so that they can be printed and redeemed at the nearest store. There are many reasons why coupons are being used more frequently than before. Some want to get rid of slow moving items while others are introducing a new brand or product into the market. This just goes to show that there are many competitors and these companies have to be on top in order to survive the onslaught. Will there ever be a time that people can give up cash and credit and merely rely on coupons? The answer is no because each of these firms has to pay the supplier for cost of making these goods. The best people can do then is just use the coupons to its fullest and enjoy those hard earned dollars in getting other items off the shelf.
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