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If you have been on line for any period of time you probably
have realized that marketing on line can be much more
effective and inexpensive than the traditional regular mail
or telephone recruiting. Your responses to inquiries can be
almost instantaneous. In traditional marketing you placed
advertisements or did mailings and then normally had to
send out a response package to people interested in your
offer. This cost money for printing, envelopes and postage.
This process took several days of mailing back and forth.
Even if you responded to prospects by telephone, you had to
connect right away or you played telephone tag.
With on line marketing everything is almost instant. You can
receive inquiries by email and respond within minutes. And it
doesn't cost you a cent in postage. And you can respond to
anywhere in the world! You can send an advertisement out to a
targeted list, let's say through a newsletter or ezine such
as this one, and see results in a matter of hours, even less.
A good example is this past week when we joined a new program
on a Monday and by Friday had filled over 70 positions in our
matrix. That doesn't normally happen using the traditional
methods. You can even limit the resources you devote to it by
automating the responses to inquiries. The use of
autoresponders can send out all your responses for you, 24
hours a day, seven days a week, no matter what you are doing.
All it takes is getting yourself one and placing the email
address for it in the ad instead of your own email address. The prospect sees your ad, emails the address in it and within
minutes has your marketing material. It doesn't matter whether
the prospect is in the USA, Europe, Asia, Canada or South
America! They have access to your material 24 hours a day. And
what makes them even more efficient is the fact that you can
get notified of everyone who inquired on a daily basis. Why
would you want to know? To followup! You may not hear from
them, so you might or should send a followup message to them
to see if they have any questions about it. Or you may want
to give them a small update which just might get them to buy
or signup. Autoresponders are neat little devices. Normally all you have
to do is furnish a name for them and the text of your message.
The message can be as much as ten pages. I like to stick to no
more than two or three pages. You can always send additional
info if they are interested or as part of your followup. And
they can be used for any type product or service not just for
recruiting in network marketing programs. You can market
whatever product or service you might be selling. One thing you should remember to do when you are setting up the
text for your responder is to put some information in the
material on how to contact you. Even though all the information
might refer to a company you are recruiting or selling for, and
they send their application or order directly to the company,
you might ask them to contact you when they signup or purchase
so that you can work with them to help market the program or
product. You could also offer some type of free marketing
information or a free report. This way you will know almost
immediately when someone signs up or purchases. Of course the use of this technique can be used with other
marketing vehicles such as web pages, signature files and
handling inquiries yourself. There are many service providers
out there who offer autoresponders and the prices go from the
low to high side just like anything else. We have our own
packages available. They are inexpensive, easy to use and you
receive an immediate email notification of the email address
of the person inquiring. You can take a look at our packages
and pricing info at: http://www.homebizlink.com/arespon.htm So take advantage of the techniques available and increase
your online profits and capabilities! ------------------------- Article by Joe Reinbold, Publisher of Home Income Quarterly E-dition, a free weekly on line marketing newsletter. To subscribe just mailto:subscribe@homebizlink.com with "Subscribe/ART" in the subject. Or visit The Entrepreneur's Home Business Link where you will find the solutions to your home business needs at:
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