“Five Things That You Must Do In Your Press Release”
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1. Make your press release newsworthy. Make sure that you have something
to say that'll be of interest to the readers of the publication that
you're sending the press release to. Keep in mind that the media love
news stories with a human side to them. Make your angle on the story
entertaining, interesting or newsworthy or don't bother sending out a
press release at all.
2. Target your releases. There's no point in sending a press release about
the launch of your jewelry store to "Fishing World" magazine.
3. Use the proper press release format. Have a professional check the
press release for grammar and spelling.
4. Keep the press release concise. Get to the point in the first paragraph. Use clear, concise, vivid language. There's no better way to get your story ignored than sending a lengthy release which doesn't state it's purpose (Who, When, Where, What) right upfront. Don't fill the press release with buzz-words, hyperbole and exaggerated claims.
5. Write an excellent headline. The headline is 90% of your press release. Here are a few headlines that worked extremely well
- I Can Help Anyone Find the Love of Their Life in 90 Days Or Less!
- Abraham Lincoln's Office Is Being Given Away... For Free!
- Brooklyn Bridge Sold By New Jersey Man... For $14.95!
Write headlines that attract attention, stir emotion and create pictures in the mind of the reader.
More On Targeting
Be careful who you send your press release to. When compiling your own media list don't waste your time getting the email addresses or fax numbers of every newspaper and magazine in the country, just the ones who would be interested in your story. Likewise, when you purchase a media list, don't send your press release to every contact. Take some time to filter out all the ones who wouldn't care about your press release, no matter how good it is.
How To Distribute Your Press Release
Where can you get the fax and email addresses for the media? right here! We've assembled for you two great free resources for getting publicity:
A. The Top 100 US Newspapers: http://www.bizmove.com/media_directory/top_100_newspapers.htm
Use this resource if you are targeting a national market.
B. Directory of Local Daily and Weekly Newspapers
http://www.bizmove.com/media_directory/local-media.htm
Use this resource if you are targeting a local market.
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Articles by Meir Liraz, president of BizMove.com (http://www.bizmove.com), a free informational web site for entrepreneurs and small business owners that provides free guides and tips for starting, growing and managing a small business
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