“Tips for getting FREE Publicity for your business”
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Getting your business mentioned in the press is an extremely good way to achieve a positive image and attract new customers to your business.
Few things can give you as much credibility than as being recommended by a major newspaper or magazine.
But just how do you write a press release that gets attention, and brings in results?
Although I can't guarantee that you'll get media attention, I can tell you how you can increase the odds of seeing your business in the real-world media.
What is a Press Release?
A press release is a document that is written out in a specific format that is used to pitch a reporter or editor or to make an announcement that you believe is newsworthy.
The basic outline for a press release is as follows:
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FOR IMMEDIATE RELEASE
For Further Information Contact:
Full Name of Contact
Email Address
Direct Phone Number
URL
Headline
Some City, Some State
-- Date (i.e. January 27th, 2001)
-- Introductory
paragraph that answers Who, When, Where, What and So What?
A second paragraph offering more information.
Third paragraph includes a quote that's attributed to somebody important, for example: "It's a revolutionary product," says Joe Smith, CEO of Big Company Inc.
Fourth paragraph includes some more information, perhaps another quote.
Fourth paragraph often includes history and background information about the company.
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The entire press release should be no more than 400 words, or one printed page.
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Articles by Meir Liraz, president of BizMove.com (http://www.bizmove.com), a free informational web site for entrepreneurs and small business owners that provides free guides and tips for starting, growing and managing a small business
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