“Ten Areas of Leverage That Every Small Business Has”
Small business entrepreneur self help books & success articles

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1. Customer-base

Ask yourself: If I just bought this company, how would I sell more/expand what I sell to this customer base?

2. Cash

Ask yourself: If I could invest this cash in any one part of this business/niche/product line for the biggest cumulative return/profit over the next 5 years, where would I invest it all?

Ask yourself: To remain the market leader for the next 25 years, where should I invest my time and company's resources right now?

4. Reputation

Ask yourself: What can I do to double the strength of our current reputation, within the next 6 months?

5. Momentum

Ask yourself: What's working well right now and how can I keep it working well?

6. Key Staff

Ask yourself: Who are the 5 key people in my organization and what game/plan can I create with them so they'll stick around for a long time?

7. Systems

Ask yourself: What systems work so well that we take them for granted? How could we improve them?

8. Responsiveness

Ask yourself; How quickly and completely do we respond to changes in our customers, market, technology, staff needs or economic conditions?

9. Intellectual Property

Ask yourself: What do we have, IP-wise, that just isn't being as leveraged as it could be?

10. The X Factor

What do we have that's very, very special and that we could really maximize, just for the pleasure of it? .

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Articles by Meir Liraz, president of BizMove.com (http://www.bizmove.com), a free informational web site for entrepreneurs and small business owners that provides free guides and tips for starting, growing and managing a small business

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